Faye Whiteoak, Former Development Director at Redrow Group, Leads Trio of Appointments at Place Capital Group

Place Capital Group, the estate regeneration specialist launched by David Smith-Milne this year, has announced a trio of new appointments to support its ambitious plans to regenerate former council estates.

Leading the recruitment drive is Faye Whiteoak, former Group Development Director at Redrow Homes Ltd.  Faye led Redrow’s strategic partnership with Liverpool City Council and Torus to deliver 1,500 new homes in Liverpool.  Whilst with Redrow, Faye also led the delivery of a new urban village in Chester, in joint venture with Taylor Wimpey, to provide 1,450 new homes, a new school and wider community infrastructure.

Prior to Redrow, Faye was Regional Director at Gleeson Homes Ltd where she was responsible for the delivery of low-cost housing on both a speculative basis and in partnership with PFI and Housing Market Renewal partners.  A qualified architect and urban designer by background, Faye is an established regeneration expert, has held non-executive positions with a number of Registered Social Landlords, acted as expert witness and lectured on architecture.  

Commenting on Faye’s appointment, Smith-Milne said: “It is a testimony to the strength of our vision and business model, which is to transform forgotten former council estates into neighbourhoods of the future, that we are able to appoint someone of Faye’s quality, reputation and experience so soon after our launch.  Our growing pipeline of really challenging, but inspiring regeneration projects was exactly what Faye was looking for the next chapter in her career.  I have no doubt that she will make a major contribution to our plans and projects.”

Joining Faye is Vicky Hoare as Head of Operations and Marketing.  She was previously Head of Marketing at Salford-based build-to-rent specialist Placefirst.  Vicky is leading the integration of acquired companies into the Place Capital Group structure, via its “buy and build” strategy and also has a group wide marketing role.

Commenting on her appointment, Vicky said, “I am thrilled to be joining the Place Capital Group team and look forward to helping to facilitate the ambitious growth plans the company has for the coming years. The opportunity to work for such a values-driven and socially focused organisation to help deliver pioneering and transformative urban regeneration projects in communities which are often overlooked by traditional development is hugely exciting.”

The team is joined by Sarah Sharp as Executive Assistant to Smith-Milne.  Sarah was previously Office Manager and PA at Placefirst.  

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